AMP for Email – an expansion of AMP project will include dynamic emails. What is AMP?ĪMP is a technology to create a faster and more interactive way of rolling out web pages on mobile devices. Let’s dive into understanding how AMP-powered emails are set to impact the deliverability of your email campaigns, and hence your email marketing strategy. But soon enough, ESPs as well brands are going to catch up. Currently AMP launched by Google is going through developer testing phase and hence has been adopted by only a handful of brands like and Pinterest. When Google announced Accelerated Mobile Pages (AMP) powered emails earlier this year, it was like a breath of fresh air for the email marketing industry.ĪMP-powered emails are set to revolutionize the way email marketing has been done all these years.
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